What You Should Know How to Write that Cover Letter to Improve Chances of Getting the Interview

July 13th, 2008

Nearly all job seekers are well aware of the importance of a resume when applying for a professional opinion, but few realize the vital role that an accompanying cover letter plays in the selection process. In fact, your cover letter is just as important to your job search as is your resume.

Consider this: recruiters and managers often receive dozens, if not hundreds, of applicants for every one available position. With so many applicants to review, interviewers do not have much time to determine if you are qualified for the job. In fact, a recruiter typically spends between one and two minutes quickly glancing over a resume, hardly enough to thoroughly investigate if your skills set and experience is a good match for the position.

This is why a cover letter is such a critical tool to the job seeking process. The purpose of a cover letter is to clearly express your interest in and qualifications for a position to a prospective employer. So while the resume is a generic advertisement, your cover letter tailors your application to each specific job. By condensing your resume into key points and drawing the recruiter’s attention to the most relevant areas of your experience, you are assisting the recruiter in matching up your qualifications to that of the open position. And by taking the guesswork out of your resume, you greatly increase your chances of getting a call for an interview.

A cover letter has to “sell” your qualifications to a complete stranger and convince them that you are worthy of an in-person meeting. Therefore, as you can imagine, it is not an easy document to write. There are several guidelines, though, that should assist you in the cover letter development process.

Typically a cover letter is less than one page in length and has four main sections: the introduction, a highlight of your qualifications, a summary of why you are interested in the position, and a concluding follow-up. Before you start listing a litany of skills, though, it’s important to do some research on the company and the position for which you are applying to give you a better understanding of the company’s products or services, history, values, and target customer market. This will help give you a better idea of what recruiters are likely to be seeking in a candidate, and allow you to tailor your cover letter to specifically address those areas.

Part 1 - The Introduction:

1. Your cover letter should be addressed to the hiring manager, whenever possible.

2. Specifically mention the position(s) that you are seeking

3. Let the recruiter know how you heard about the position. If you saw the position advertised or were referred by someone, be sure to include this information.

4. Grab the reader’s attention and stimulate their interest in you right away!!

Part 2 - Summary of your Qualifications:

1. Highlight your strongest qualifications for the position you are seeking. Be sure to limit your qualifications to only those that are the most relevant to the position.

2. Show, rather than simply tell, the manager your qualifications by including specific, credible examples from your experience.

3. Quantify these qualifications whenever possible by focusing on pertinent figures, projects, awards, and equipment/software/tools you’ve used that are relevant to the job you want. For example, rather than highlighting your “excellent customer service skills” indicates that you “achieved a 98% customer satisfaction rating” or “increased department sales by 25% in the first quarter”.

Part 3 - Why you are Interested in the Position:

1. Let the recruiter know why you want to work at their company. What is it about the company that appeals to you?

2. Why does this particular position appeal to you?

3. Indicate why you are a good fit for the company. How will be an asset to the team?

Part 4 - Conclusion and Follow-up:

1. Refer employers to your enclosed resume so that they can review your qualifications in further detail.

2. Request a personal interview or meeting with the hiring manager.

3. Indicate how the recruiter should contact you. Be sure to provide a working phone number or e-mail address.

4. Set a time to follow up. For example indicate that you “will call to follow up on Monday afternoon”.

5. Thank the reader for his or her time.

One final note: your cover letter is the first impression that recruiters will get of you. A strong focused cover letter can convey a powerful, positive first impression. A weak non-focused letter, though, can kill any interest a recruiter may have in your qualifications, regardless of how strong of a fit you may be for the position. Be sure that you proofread carefully for grammatical and typographical errors before sending any correspondence.

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Your Interview “Secret Weapon”

July 8th, 2008

Have you ever been on a date where you had nothing in common so you spent your time asking questions about the other person’s past?

“Where did you work before that? Where did you grow up? Where did you move to after that? How many brothers do you have?”

You get the idea. Your brain is in escape mode and your mouth is simply buying time until you can leave.

Many people find themselves in the same situation at interviews and spend all their time talking about the past, trying to defend their resume. This a really bad sign and if you find it happening to you then you’re probably not going to get the job.

But there is a devastatingly simple way you can turn the interview around.

What if you asked this question instead:

“You want to hire someone to make something *happen* - so what is it you want to have happen from this job?”

Asking an employer what outcome or what they want to happen from this job completely turns the interview around and an interviewer or employer will start to tell you what they want… Now you can give them examples from your PAST (your resume) that demonstrate you can deliver the outcomes the employer is looking for.

Now instead of talking about your past, you can now talk about your potential.

Now instead of giving the usual staid examples of how you handled a bad situation with a customer, you can talk about the job itself, and the challenges these guys are trying to overcome. You can then take them by the hand and reassure them that not only is your past not your potential but you’ll show them how your talents, skills and experience can deliver all they’re looking for and MORE.

Not bad, eh?

There’s one caveat on this approach though. When you ask the “what do you want to have happen” question of the interviewer, they may not know the answer!

This can be especially true of HR people who spend their days thinking up hard interview questions and have NO idea that the people they hire are the fuel for their company’s growth and innovation. If you were to ask the manager of a hotel restaurant what they want to happen when they hire a waiter you’ll get a totally different response than if you ask the same question to the HR manager of the hotel.

Nonetheless, asking “What do you want to have happen if you hire me for this job?” gives you a fantastic opportunity to talk about the job and the challenges they’re facing.

Hopefully the person you will be working for will be in the interview as well, but if it’s just the HR people then ask the question and explore their answers. More than likely there will be a second interview in which case you’ll most probably be interviewed by your potential manager. Make sure you ask them what THEY want to have happen and explore the answer with them.

So, before you head off to your next interview, make sure you print a piece of paper with the question “What do you want to make happen” printed on it and space to make notes underneath. (Yes! You are allowed to take notes in with you and to ask questions! Hard to believe I know!)

This simple thing will turn you into a candidate that stands apart and commands respect.

Hi - I’m a marketing junkie who gets off on helping job seekers find their talent at my site http://www.job-secrets-revealed.com. I’m also a paraglider pilot to which people suggest I have a death wish but to me it’s more of a life wish.

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Job Search Lessons From The Super Bowl

June 24th, 2008

The Super Bowl is a game but, like sports in general, it offers useful life lessons that we can take with us . . . if we only look below the surface. As I watched the game, I saw a number of things. How many did you see?

1. Winning is a team effort. The teams that make it to the game don’t get there by accident. There are teams of planners and leaders who are constantly evaluating player performance and performing competitive analysis of the team and its capabilities with others. Scouts are looking to improve it. A GM looks at the draft and player cost to see where he can improve. Trainers and doctors are reviewing medicals. And then the coaches start getting involved.

You need to look at your own career in the same way in advance of when you need to make a job change. What is the market like for what you do? Do you excel, are you ordinary or below average? What can I do to upgrade my skills before management starts looking for lower cost alternatives? What is my real value (and understand that is a changing figure both up AND down)?

2. It is important to network to develop close and effective relationships with other professionals in your field. When management starts looking to hire new players, they are working with player agents who they often know from other negotiations. Doesn’t that make the process smoother for everyone?

3. Attack your search like your life depends on it. Teams often come out attacking their opponent on both offense and defense. You need to attack your search with ferocity and not casually.

4. If your plan isn’t working, make adjustments. Both teams enter the locker room with concrete feedback about their plan and how it’s working or not working. If your plan isn’t working as well as you like, change it using the feedback you’re getting, just like the pros do. Analyze what is working and what isn’t and adapt.

5. Keep a level head about you. It’s one thing to play with a lot of emotion on the field, but it’s hard to sustain for 60 minutes. Both the Eagles and Patriots came out with aggressive blitzes early in the game and attacking offenses before settling into a rhythm. In job searching, you may start off the search with a lot of fervor, but you need to remember that a search can take a long while. You need to manage your emotions for a 60 minute game and not just the first quarter.

6. Try not to be predictable. A football team that runs the same plays in the same sequence or under the same circumstances becomes predictable and other teams learn what they will do and will out perform them

7. Big mistakes can be critical. It’s one thing to be defeated on a play or a series. It’s another to make a bad call and be left exposed to a big play at a critical time like the Patriots did letting the Eagles back in the game with a 30 yard touchdown late in the game. When you get to the end of the search, it is best to have an agent negotiate for you, rather than leave you exposed to your own emotional whipsawing; if you aren’t being represented by one, try to get input from trusted advisors with real knowledge (not your uncle who knows nothing about your industry but has good intentions).

8. Planning starts as soon as the game is over. As soon as the teams walked off the field, I can assure you that both will be planning for change for the next season and will take steps to rectify perceived weaknesses. What that means for you is that you continue your career development, training and networking even when you’ve just started a job. After all, the time when you have the most leverage in a negotiation is when you don’t need a new job.

© 2005 all rights reserved.

Jeff Altman - Concepts in Staffing

Jeff Altman has successfully assisted many corporations identify management leaders and staff in technology, accounting, finance, sales, marketing and other disciplines since 1971. He is also co-founder of Your Next Job, a networking group focused on assisting technology professionals with their job search, a certified leader of the ManKind Project, a not for profit organization that assists men with life issues, and a practicing psychotherapist. For additional job hunting or hiring tips, go to http://www.newyorkmetrotechnologyjobs.com

If you would like Jeff and his firm to assist you with hiring staff, or if you would like help with a strategic job change, send an email to him at jeffaltman@cisny.com (If you’re looking for a new position, include your resume).

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